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Tourism Recovery Marketing Program

COVID-19 has impacted our tourism industry at unprecedented levels. However, as our state continues to report zero cases and life begins to return to a new normal, the State Government through Tourism WA has provided a support grant to assist tourism businesses to restart and recover. The announcement of regional border relaxations presents a unique window of opportunity for tourism businesses in the Great Southern to capitalise on a restricted destination competition, whilst destination marketing spend is specifically focused on domestic travel.

Our Recovery Marketing Program is designed to assist businesses to kickstart quickly and capture Perth visitors quickly, whilst preparing for the interstate borders to open in coming months. The program consists of four parts:

1. Tourism Health Check

Our program will commence with a Tourism Health Check which includes a review of:

  • COVID-19 response
  • Product adaptation
  • Your competitive edge
  • Google & Social Analytics
  • Website optimisation

2. Recovery Marketing Plan

The responses from your Tourism Health Check will be assessed to provide you with a recovery marketing plan which will include one-on-one specific assistance (up to 8 hours business mentoring) with:

  • Post COVID-19 Consumer Profiling
  • Digital Content and Keyword Tips
  • Social Content Planning
  • SEO & Pay Per Click Advertising
  • Brochures and Local Distribution

3. Connecting with your Ideal Customer Workshops

Using the insights from your local marketing plan, you will begin to review and refine your product offering by focusing on the unique needs of the intrastate market. Over the course of 3 x 1 hour workshop sessions, you will develop detailed customer personas for your ideal market segments.

4. TWA Survival Grant Application Assistance

The final stage will be to review your TWA Business Survival Grant application and provided assistance and feedback (if applicable).

 

How much does it cost?

The cost of the entire Recovery Marketing Package – which includes the Tourism Business Health Check Diagnostic, one-on-one mentoring in preparing a local marketing plan, review of funding application and guidance in adapting tourism products to suit the post-COVID economic landscape – is $350 plus GST.

Places are limited. Applications are now OPEN – download Application Form. For more information on the Recovery Marketing Fund, please email GSCORE Training Coordinator Wendy Triplett.

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