Key Tourism Psychographics


Detailed tourism data can help you understand the needs of your target market, enabling you to make better planning and marketing decisions. You can use this information to fine tune your communication, product offering - or both.

Psychographics are a key element of the tourism data available, explaining your buyer's habits, hobbies, spending habits and values. 

Demographics explain “who” your buyer is, while psychographics explain “why” they buy

Visit each of the links below to better understand your existing and potential customers.

Photo: Tourism Western Australia