Key Tourism Demographics


Detailed data can help you understand the needs of your target market, enabling you to make better planning and marketing decisions. You can use this information to fine tune your communication, product offering - or both.

Demographics are an important element of the key information you should understand when making marketing decisions for your business.

Demographics include statistics on your audience's age, gender, occupation, ethnicity, geolocation, education level and even religion.

It's important to note that individuals who fall into the same demographic group don't necessarily fall into the same psychographic group. 

Demographics explain “who” your buyer is, while psychographics explain “why” they buy

Visit each of the links below to better understand your existing and potential customers.

Photo: Tourism Western Australia