Flourishing Outdoor Recreation Industry

ACCELERATE: Tourism incubator and accelerator program


The Great Southern is home to a flourishing tourism industry


ACCELERATE is a tourism industry entrepreneurship program that includes workshops, guest presenters, activities, networking, and one-on-one mentoring. We work with both start-up entrepreneurs and seasoned business owners to help build amazing tourism experiences from idea to launch and beyond.

  • We help regional businesses and to take a leap outside their comfort zone in a supportive and enabling environment.
  • We provide expert advice and business support, creating a bespoke, innovation pathway at all stages of your tourism enterprise.

Together we are changing the face of entrepreneurship in the tourism industry.

Our approach is flexible and designed to meet the needs of businesses at different stages of growth. The project is divided into two programs:


The quickest way to move an idea forward. We facilitate idea generation, prototyping, market validation and pitching sessions.


Intensive business support program that includes one-on-one mentoring and business training.


ACCELERATE was launched in October 2019 with the generous support of the WA State Government’s Regional New Industries Fund (RNIF), and funding support from the South Coast  Alliance.

The first intake delivered one-on-one mentoring to 14 mentees from across the Amazing South Coast Region.

The second intake began in March 2020. A limited number of places are available and applications are assessed on a competitive basis. Expressions of Interest are NOW OPEN. Find out more about the different program elements by clicking on the links below:

Tourism SPARK is an incubator program for startups and newly developed tourism businesses, and businesses looking to invest in new products.






Tourism LAUNCH – A pre-accelerator program designed to launch your new business idea. You will learn how to understand target markets, develop your ideas into amazing experiences and launch your product.



Tourism ACEA mentoring program that helps tourism businesses in the first years of establishment to gain traction in local and intra-state markets. The focus is on improving products, services and process, driving innovation in product development, and leveraging marketing know how.



Tourism MATES – A mentoring program that supports tourism businesses with established tourism products who want to enter the trade and online distribution marketplace. The focus is on understanding pricing and yield and working with online retailers and wholesalers and inbound tour operators to reach interstate and international markets.


Our Sponsors:

ACCELERATE is made possible through the generous support of the WA Government’s Regional New Industries Fund, and funding support from the South Coast Alliance Inc.

Project Leader

Ms Wendy Triplett