Flourishing Outdoor Recreation Industry

ACCELERATE: Amazing Tourism Mentoring Program


The Great Southern is home to a flourishing tourism industry


The Amazing Tourism Mentoring Program encourages everyone from start-up entrepreneurs right through to seasoned business owners and operators to take a leap outside their comfort zone in a supportive and enabling environment.

The Program is designed to provide expert advice and business support, creating a bespoke, education pathway at all stages of your tourism enterprise.

What’s Involved?

The program is delivered in a collaborative partnership between GSCORE and the Amazing South Coast Tourism Incorporated and launched in October 2019 with defined modules including workshops, guest presenters, activities, networking, and one-on-one mentoring, designed to enhance tourism capability and encourage your innovative ideas.

Is It For Me?

The Amazing Tourism Mentoring Program is perfect for you if…
• You are thinking about starting a tourism business, but don’t know where to start
• You are a brand new or newly established tourism business and need help to grow
• You are an existing tourism business looking to innovate to increase market share
• You have a tourism event idea and need assistance to make it happen

What Does It Cost?

GSCORE, in partnership with the Lower Great Southern Economic Alliance, is delighted to announce that a significant funding agreement with the WA state government’s Regional New Industries Fund (RNIF) means that until June 2020 this expert program will be available for just $500 +GST per module.

Each module will operate for a period of 6 months. Mentees will have access to practical resources, business support and one-on-one tourism advice valued at over $3,600 per module.


The program has been divided into four modules to suit the needs of businesses at different stages of growth. Choose the module that best meets your business objectives:

Tourism PREP – A pre-accelerator program that helps startups and newly developed tourism businesses, and businesses looking to invest in new product, to turn the kernel of a good idea into an amazing tourism experience. You will learn how to understand target markets, develop your ideas into amazing experiences and launch your product. The program brings together the latest expert knowledge on innovation, design sprints, lean canvas, and peer pitching. Download Tourism PREP information flyer.

Tourism LAUNCH – An accelerator program designed to launch your new business idea. We help you to develop your marketing and launch strategy. The program examines regulatory and licensing requirements for new tourism businesses, accreditation and tourism memberships, and how to establish good accounting and compliance systems. Program starts in March 2020.

Tourism ACE – An accelerator program that helps tourism businesses in the first years of establishment to gain traction in local and intra-state markets. The focus is on improving products, services and process, driving innovation in product development, and leveraging marketing know how. At the
end of the program you will have developed an effective Local Marketing Plan to promote your business and leverage the Amazing South Coast Brand. Download Tourism ACE information flyer.

Tourism MATES – A Capacity Building Program that supports tourism businesses with established tourism products who want to enter the trade and online distribution marketplace. The focus is on understanding pricing and yield and working with online retailers and wholesalers and inbound tour operators to reach interstate and international markets. Download Tourism MATES information flyer.


A limited number of places are available, and applications will be assessed via a competitive Expression of Interest (EOI) process. The next intake of will occur in March 2020. Expressions of Interest are NOW OPEN. Click here to download your Application Form (PDF).


To be eligible, all prospective candidates must currently own, operate or manage; or intend to operate, a tourism business in the Lower Great Southern region, defined as the local government regions of Denmark, Albany, Plantagenet and Jerramungup.

Complete the Expression of Interest form and submit as soon as possible.

Project Leader

Ms Wendy Triplett