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Our Vision: To create a premier destination for adventure-based tourism

Our 4 Strategic Pillars: These pillars guide and shape our activities

World Class Trail Hub

Trails play a significant role in attracting and retaining skilled workers and are the major driver of regional visitation

Flourishing Outdoor Recreation Industry

A prosperous and sustainable outdoor recreation sector that delivers high-quality products to domestic and international markets

Creative & Innovative Technologies

Tap into the experience economy to attract visitors and act as a catalyst for new business creation and commercialisation opportunities

Outdoor Education & Leadership Training Hub

International destination of choice for training in outdoor education, outdoor recreation, nature-based tourism, and active leadership

CREATING A CENTRE OF EXCELLENCE

We are involved in the following activities to achieve our vision. Find out more about our work under Projects

Promotion

Fostering awareness of the Great Southern as a desination of choice for outdoor recreation and adventure activities

Business Support

Encouraging the adoption of innovative practices and solutions amongst outdoor recreation operators

Training

Establishing and promoting specialist tertiary training and education programs

Advocacy

Ensuring that the interests of the outdoor recreation industry are represented in public decision-making processes

Research

Undertaking and publishing original research into issues of importance to the outdoor recreation industry

Product Development

Supporting the development of new and existing outdoor recreation events, programs, products and services