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We are recruiting: Marketing Officer

November 10, 2019 | Category =

An exciting opportunity exists for an experienced Marketing Officer to join our team for a fixed-term contract to assist in developing and delivering destination marketing campaigns in partnership with tourism businesses and other stakeholders.

Skills & Experience

  • Qualifications in media, public relations, communications or marketing
  • Experience in a public relations, media or marketing environment, preferably in a tourism context
  • Knowledge of digital marketing and communications platforms
  • Knowledge of WordPress
  • Knowledge of the tourism industry; preferably with experience delivering cooperative marketing activity and relationship management with tourism partners
  • Ability to communicate clearly and creatively across a range of communication styles
  • Strong interpersonal skills and an ability to relate to different types of people across a range of different stakeholder groups

 

Duties & Responsibilities

  • Developing and executing marketing and promotional campaigns across all media platforms.
  • Social Media: Planning and executing a social media strategy.
  • EDMs: Coordinating ongoing EDMs, including managing the stakeholder database and newsletters.
  • Website management: Constantly reviewing and maintaining website content to ensure that it aligns with marketing activity and promotions.
  • Events: Preparing and distributing promotional material for events and assisting with event logistics.
  • Working collaboratively to develop tourism networks and securing cooperative marketing opportunities with industry operators.
  • Content: Producing high quality written content for digital and press use, and sourcing images for advertisement and website purposes.
  • Providing desktop publishing support to the team.
  • Tracking, measuring and analysing campaign results

 

Terms

  • Start ASAP
  • Up to 4 days per week, 6-month fixed-term contract
  • Salary $55,000 – $60,000 per annum full-time equivalent, pro-rata (plus 9.5% superannuation)
  • Australian citizens or permanent residents only

 

How to Apply
Please review the Position Description. For Enquiries please contact Dr Lenore Lyons on 08 9892 0113.

Closing date: 4 December 2019. Your application should include a 2-page cover letter which addresses the Selection Criteria; and an up-to-date resume of now more than five pages which clearly details your skills and experience as relevant to this role.

Trail Construction Training Course

October 27, 2019 | Category =

Training provided by world-class trail builder Nick Bowman

We are excited to be organising a Trail Construction Training Course on the 26-27 November 2019.

The course is for those with an interest in gaining entry-level employment in trails construction, as well as businesses and land managers wanting to up-skill current staff.

What’s included?

  • 2 x half-day theory sessions covering different aspects of trail planning and construction
  • 2 x half-day hands-on training at various locations
  • Lunch and morning tea provided daily
  • Opportunity to connect with trail builders in the region

The course runs from 9am – 5pm over two days (Tuesday 26 and Wednesday 27 November). The first half of the day focuses on theory, and the second half will be spent doing hands-on work on a number of trails.

Cost: $150pp for waged/businesses; $75pp for unwaged/students.

About the Trainer:

Nick Bowman from Destination Trails Pty Ltd. Specialising in creating trails for all ages and abilities, Nick has over 15 years’ experience as a mountain bike trail advocate and 14 years as a professional trail designer and builder. This experience, along with his time at IMBA Australia, has ensured that Nick has become an accepted expert in delivering sustainable trails and in particular, the implementation of the IMBA guidelines for trail difficulty ratings, design and development, within Australian’s unique ecosystems. Complimentary to all this expertise, Nick has the skills and talent to negotiate safely through the Australian political landscape to make sure trails can become a reality for all sectors of the community.

Places are limited. Register today.

2019 Great Southern Trail Forum Proceedings

September 23, 2019 | Category =

A report on the 2019 Great Southern Trail Forum held in Albany in July has been released. The forum, which was co-hosted by the Great Southern Centre for Outdoor Recreation Excellence (GSCORE), the City of Albany, and the Department of Local Government, Sport and Cultural Industries (DLGSC), explored ways to make trails more inclusive.

The forum attracted over 100 participants from across the Great Southern region, representing businesses, local government, state government agencies, industry and community organisations, local trail groups and clubs, and trail users.

One of the highlights of the forum was a presentation by Matt Harrington from Yarra Ranges Shire Council on the Warburton MTB Destination project.

GSCORE Executive Director, Dr Lenore Lyons said that in addition to listening to the presentations, attendees participated in an interactive workshop that examined ways to overcome barriers to trail access, and ways to improve the mental and physical health benefits of trails.

“Forum participants identified a range of ways to overcome the access, ability and knowledge barriers the limit the community’s use of trails. Suggestions included the development of purpose-built trails to suit seniors and people with disabilities, as well as improvements in signage, maps and brochures”.

Dr Lyons said that the workshop findings will form part of the background research supporting the development of a Great Southern Regional Trails Master Plan. The forum proceedings can be downloaded from the GSCORE website: 2019 Great Southern Trails Forum_Proceedings (pdf).

 

Amazing Mentoring Program

September 15, 2019 | Category =

The Amazing Tourism Mentoring Program encourages everyone from start-up entrepreneurs right through to seasoned business owners and operators to take a leap outside their comfort zone in a supportive and enabling environment.

The Program is designed to provide expert advice and business support, creating a bespoke, education pathway at all stages of your tourism enterprise.

What’s Involved?

The program will be delivered in a collaborative partnership between GSCORE and the Amazing South Coast Tourism Incorporated and will launch in October 2019 with workshops, guest presenters, activities, networking, and one-on-one mentoring, designed to enhance tourism capability and encourage your innovative ideas.

Is It For Me?

The Amazing Tourism Mentoring Program is perfect for you if…
• You are thinking about starting a tourism business, but don’t know where to start
• You are a brand new or newly established tourism business and need help to grow
• You are an existing tourism business looking to innovate to increase market share
• You have a tourism event idea and need assistance to make it happen

What are the programs?

There are three programs available, each designed for businesses at different stages of growth:

  • Tourism PREP – for start-ups and businesses wanting to develop a new product or service
  • Tourism ACE – for businesses in the early years of establishment wanting to improve their marketing know-how
  • Tourism MATES – for established businesses wanting to engage in the trade market (inbound operators, wholesalers, etc)
What Does It Cost?

GSCORE, in partnership with the Lower Great Southern Economic Alliance, is delighted to announce that a significant funding agreement with the WA state government means that this expert program will be available for just $500 +GST per module.

Each program will operate for a period of 6 months. Mentees will have access to practical resources, business support and one-on-one tourism advice valued at over $3,600 per module.

How can I find out more?

Download the General Information Flyer to find out more. For details of the content covered in each program, download Tourism PREP_ACE_MATES_flyer

How do I apply?

A limited number of places are available, and applications will be assessed via a competitive Expression of Interest (EOI) process. The first intake of businesses will occur in October 2019.

Expressions of Interest are NOW OPEN. Click here to download your Application Form.

Eligibility

To be eligible, all prospective candidates must currently own, operate or manage; or intend to operate, a tourism business in the Lower Great Southern region, defined as the local government regions of Denmark, Albany, Plantagenet and Jerramungup.

Funding Partners
WA State government crest
Partner Organisations

This project has been developed as a partnership between the following organisations:

Amazing South Coast logo

 

ASW logo

DTM logo

 

 

 

 

 

Supporting Organisations

 

ACCI logoDCC llogo

Hooray – GSCORE is two years old!

August 20, 2019 | Category =

The Great Southern Centre for Outdoor Recreation Excellence (GSCORE) is thrilled to announce it has officially turned two.

Based in Albany, GSCORE is a not-for-profit organisation established to promote the growth and development of the outdoor recreation industry in the Great Southern region of Western Australia.

Executive Director Dr Lenore Lyons says much has been achieved a short space of time, not the least establishing the organisation from the ground up.

To date, successful activities have included work on the Great Southern Regional Trails Master Plan, the creation of the Great Southern Learning Adventures website, funding to deliver tourism training and mentoring programs, and the highly successful annual Great Southern Trails Forum.

“Over the last year our Board and staff have been working together to achieve our shared vision of positioning the Great Southern as a premier destination for adventure-based tourism,” says Dr Lyons.

“We’re very happy with the progress we’ve made. The Great Southern community have been incredibly supportive of the work we’re doing, particularly on the trails project.”

GSCORE Board Chairman Greg Mair says the birthday is an exciting milestone for the fledgling organisation.

“We’ve established our reputation within the region as an effective partner to work with,” said Mr Mair.

“We are now focusing our attention on identifying opportunities to build business capacity and income streams through strong partnerships with our regional stakeholders.”

Camp Quaranup Open Day – Volunteers Needed

August 8, 2019 | Category =

Camp Quaranup is holding a Community Open Day on the 12 October and is calling for volunteers to assist on the day. They are looking for people to assist with:

  • Tour Guiding
  • Crowd management
  • Parking control
  • Information services
  • Waitressing
  • Kitchen hands

To register or find out more contact Camp Quaranup:

Phone: 9844 4087 or 0407 029 343 (no texts please)
Email: campq@dlgsc.wa.gov.au

Regional Trails Master Plan Update

July 29, 2019 | Category =

The Great Southern Regional Trails Master Plan is one step closer to completion with the finalisation of the Trails Background Report. The report, which was circulated to all funding stakeholders in June 2019,  provides the project partners with an overview of the current trail networks in the region and an understanding of the social, health, economic, and environmental benefits of trails in order to identify opportunities for potential trail development.

In January 2019, GSCORE conducted an audit of existing and planned trails in each local government area (LGA) across the Great Southern region. This audit revealed that the Great Southern region has many tracks and trails with different characteristics. However, because most of these have been developed in isolation from each other, the region lacks a coherent trail offering. There is a high concentration of trails close to coastal areas, while inland areas, despite having natural attractions including parks and reserves, are very poorly served by trail infrastructure.

In addition to a trail audit, GSCORE undertook a comprehensive review of existing planning documents at a local, regional and state level. This audit revealed that there has been little local level planning to meet the growing demand from residents for the construction of trails and trail networks. Except for the City of Albany, which is implementing its Trails Hub Strategy, none of the other local governments in the Great Southern have current local Trails Master Plans or equivalent documents.

Throughout March to May 2019, GSCORE undertook an extensive community consultation process that involved key stakeholders, including landowners, land managers, local governments, the regional development commission, tourism organisations, peak recreational bodies, user groups, and the broader community. The main data collection techniques were face-to-face workshops, meetings with stakeholder groups, and an online survey. Stakeholder groups and community members were asked to identify gaps in local and regional trail provision and to generate ideas for future trails. Most of the discussion focused on local trail ideas that would cater to the needs of residents. Opportunities to increase visitation to the Great Southern through trail-based tourism were also discussed.

The trail audit and community consultation process has shown that to achieve our vision there is an urgent need to develop a range of different trail types that will address local needs while providing unique and diverse trails experiences to increase visitation. The Master Plan will identify and prioritise areas where high quality, sustainable and accessible trails could be developed, including locations capable of hosting state, national and international events.

Read more about the findings of the Trails Background Report in this infographic.

Make lasting memories at school camps in Great Southern

July 18, 2019 | Category =

Schools across Western Australia are being encouraged to create life-long memories by experiencing the huge range of exciting school camp activities in the Great Southern, thanks to a new initiative.

Great Southern Learning Adventures is a network of businesses, not-for-profit organisations and community groups that provide learning experiences for school camps and excursions in the region.

Thanks to the Australian Government’s Building Better Regions Fund the group has received $20,000 to spread the word to encourage more schools to visit the region.

The funding will assist Great Southern Learning Adventures promote the natural, cultural and heritage assets of the Great Southern region to schools and youth groups.

The group’s website – www.greatsouthernlearningadventures.com.au – allows teachers and parents to plan a memorable and fun itinerary that satisfies curriculum requirements ranging from English and HASS to science, health and physical activity.

“School camps can be one of a child’s greatest memories and we want those memories to happen here, in the Great Southern,” says Rick Wilson, Federal Member for O’Connor. “School camp adventures are shared with friends and family, creating significant interest in future visits to the region and that’s great news for our tourism industry, retailers and the wider community.”

“School camp visits also inject money directly into the local economy and that has positive flow-on effects to the community.”

Great Southern Learning Adventures are supported by the Great Southern Centre for Outdoor Recreational Excellence (GSCORE).

GSCORE Executive Director Dr Lenore Lyons says: “GSCORE is proud to be working on a project like this because it’s a chance to promote the wonders of the Great Southern.

“This region is a unique and very special part of the world which is bursting with activities. I think young students will really enjoy what the region showcases on camp, whether it’s a visit to the award-winning National ANZAC Centre or challenging themselves on a trail.”

Outdoor recreation-based school camps teach children various skills including teamwork, leadership, social skills, independence, personal challenges and encouraging an active lifestyle.

“Being able to marry those vital life skills with curriculum demands allows children to be challenged mentally and physically while literally learning their lessons and having a good time.”

Master plan for trails gets federal funding boost

July 17, 2019 | Category =

Trails in the Great Southern have been given a further boost.

In the latest round of the Australian Government’s Building Better Regions Fund, the Great Southern Regional Trails Master Plan has received $129,482 in funding.

The plan will create a vision to guide the growth and development of trails across the region.

Spearheaded by the Great Southern Centre for Outdoor Recreation Excellence (GSCORE), the plan will identify a 10-year program of infrastructure delivery for a range of different trail types and user groups, including residents and visitors as well potentially attracting national and international trail events.

Work has already started on the plan with a series of successful trails workshops hosted throughout the region.

“We’re excited that this grant cements the next phase of work on the Great Southern Regional Trails Master Plan,” says Dr Lenore Lyons, Executive Director of GSCORE.

“We’ve already been consulting with local stakeholders and held numerous workshops in the region. They have been a chance for trail users and interested groups to have their say on the future of trails. This feedback will help map the master plan.”

“A project like this will help increase domestic and international visitor numbers which in turn will benefit local business and grow jobs,” says Rick Wilson, Federal Member for O’Connor.

“Quality trails also get locals outdoors and active, which not only creates a connection to community but improves physical and mental health and ultimately puts less strain on our health system.”

The need for trails master planning is a local government priority in the Great Southern Regional Sport and Recreation Plan.

The first stage of the project is community consultation which will identify existing and planned trails, while Stage 2 will develop a list of priority projects and create structures for management and maintenance for the proposed infrastructure. A Trail Building Network will be established to ensure longevity in trails management.

GSCORE has also received Lotterywest funding and with matching funds from local government and state government agencies to deliver three fully scoped concept plans for future trails.

Request for Quote: Priority Trail Plans

June 6, 2019 | Category =
Hiking in the Stirling Ranges

We are currently requesting a proposal, including a price quotation, to develop and prepare priority trails plans for inclusion in the Great Southern Regional Trails Master Plan (GSRTMP).

A consultant or consultants with appropriate experience and expertise is sought to undertake and deliver trail plans for one or more of the following seven (7) trail activities:

  • Great Southern MTB Trail Plan
  • Great Southern Hiking Trail Plan
  • Great Southern Bridle Trail Plan
  • Great Southern Trail Bike Trail Plan
  • Amazing South Coast Aquatic Trail Plan
  • Stirling Range & Hinterland Cycle Trail Plan
  • Great Southern Treasures Drive Trail Plan

The need for these trail plans has been identified through a detailed community consultation process. Each Trail Plan will incorporate existing trails and several short-listed priority trails. A detailed brief, including time frame and submission details is contained in the RFQ Brief and Addendum and FAQ issued 110619.

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