Turning Tourism Products into Extraordinary Experiences (Denmark)

August 22, 2018 | Category =
Image for workshop on experience development

Do you want to learn how to take your tourism product and turn it into an awe-inspiring, positive, word-of-mouth, holiday-of-a-lifetime experience?

This half-day workshop examines the growth in experiential travel and why it is the fastest growing sector of the tourism economy. Discover new methods to make personal connections with your customers. Create experiences that are inherently personal, engage their senses and connect on an emotional, physical and spiritual or intellectual level.

This workshop covers a step-by-step approach to creating authentic experiences that resonate with your customers long after they have departed. Join us to learn:

  • What experiential travel is and why it has value
  • What visitors most want to experience and understand how to present customized experience opportunities
  • How to stimulate your customer’s five senses and establish a “WOW!” moment

Places in the workshop are limited. Cost $25 (incl. GST). Register by 20 August using this link to Eventbrite.


About the Trainer:
Lenore Lyons has over 25 years of experiences as a trainer and public speaker. She has spent the last twelve years working in the tourism industry, including extensive experience in visitor servicing, destination management, and tourism marketing. Together with her husband, FACET Golden Guide winner Dr Dave, she established a tour company that was inducted into the WA Tourism Hall of Fame and won two medals at the QANTAS National Tourism Awards. Lenore is passionate about sharing her experiences and helping others to grow successful businesses.

This workshop is supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, the Denmark Chamber of Commerce and the Great Southern Centre for Outdoor Recreation Excellence (GSCORE).


Outdoor Recreation Employment and Training Pathways

August 14, 2018 | Category =
gscore training

GSCORE was very excited to participate in the inaugural Denmark Employment, Education, and Training Expo on the 9th August 2018. The Expo provided an opportunity for students from the Denmark High School and Denmark Agricultural College to learn more about training and employment opportunities in the region.

Julia Scriven, GSCORE’s Training and Development Officer was on hand to talk about training pathways in outdoor recreation. She also spoke about her own work history, how she got involved in outdoor education, and why it is important to get more kids outdoors more often.

Julia outdoor employment
Julia Scriven talk to students about jobs in the great outdoors

“Outdoor education is an important part of the curriculum. It develops a lifelong interest and passion for the environment and encourages healthy, active lifestyles,” she said.

“There are also some wonderful careers in the outdoors for students who have a particular passion for recreation activities. These include opportunities in tourism, sports development and coaching, outdoor education, and even mental health and community development.”

GSCORE is currently working on an outdoor training and employment pathway project. Contact us to find out more.

Extraordinary Experiences Mentoring Program

July 20, 2018 | Category =
GSCORE training workshop experience development

Do you have a great idea for a tourism business?

Are you looking to expand your tourism business into new markets?

Do you want to learn how to harness the power of customer emotions to grow your business?

The “Turning Good Ideas into Extraordinary Experiences” mentoring program will help new and existing tourism business owners to take their tourism product and turn it into an awe-inspiring, positive, word-of-mouth, holiday-of-a-lifetime experience.

In this 12-week mentoring program, you will work with tourism industry professionals to create memorable tourism products. Through workshops and one-on-one mentoring sessions you will address the following topics:

  • Customer emotions – how do they FEEL about your product?
  • Stimulating the five senses
  • What is your “WOW!” moment?
  • Who is your ideal customer?
  • Developing “buyer personas”
  • What stories best connect with your customers?
  • Using different storytelling techniques to capture your customer’s imagination

Supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, this mentoring program is open to business owners (or aspiring business owners) whose business activities are based in the hinterland shires of the Great Southern (Broomehill-Tambellup, Cranbrook, Denmark, Gnowangerup, Jerramungup, Katanning, Kent, Kojonup, Plantagenet, Woodanilling).

The program begins 20 August 2018 and runs for 12 weeks. Participants must commit to attending three half-day face-to-face workshops and six mentoring sessions (telephone and/or video-conferencing).

Places in the program are limited and participants will be selected through a competitive process. To register your interest in participating in the program, please complete the attached GSCORE_Experience_Mentoring_Program_Application_Form.

Applications close 5pm on 3 August 2018.

To find out more about the program, please contact Dr Lenore Lyons, GSCORE Executive Director on (08) 9892 0113 or info@gscore.com.au.

4Youth Denmark Fest 2018

April 22, 2018 | Category =
Flyer for 4Youth Denmark Festival 2018

The Shire of Denmark in partnership with AYSA, Denmark Arts, Denmark CRC, and Denmark LDAG will be hosting a youth fest to celebrate National Youth Week. Activities include a skateboarding clinic, mini comp and demo by Skateboarding WA.

Denmark Primary ride to school day

March 16, 2018 | Category =

Denmark Mountain Bike Club in conjunction with the Denmark Primary School are hosting a Ride to School Day for Bike Week. The event encourages students, parents and staff to ride their bike to Denmark Primary School on Friday, 16 March. Upon arrival a healthy breakfast will be prepared and served for all participants and bike users.

The club will also facilitate ‘skills sessions’ throughout the day for a selection of Primary School Classes. The skills sessions will involve urban courses, small jumps and rollovers in addition to bike education. This event will not only promote and encourage people to ride for transport purposes but will also focus on making riding fun and explore a variety of ways bikes can be used to complement a healthy lifestyle.

This event is recipient of a 2018 Bike Week grant, made possible by the Department of Transport and WestCycle.

ANZ Seeds of Renewal program to support regional tourism development

February 8, 2018 | Category =

ANZ and the Foundation for Rural and Regional Renewal (FRRR) have announced funding to support the development of new tourism products in regional towns across the Great Southern.

Celebrating its 15th year, the Seeds of Renewal Program funded by ANZ, administered by the Foundation for Rural and Regional Renewal (FRRR) and supported by Lenovo, aims to encourage initiatives that help to build vibrant and sustainable rural communities.

This year, 26 groups across Australia will share in more than $250,000 in funding.

The Great Southern Centre for Outdoor Recreation Excellence (GSCORE) has received a grant of $10,000 to support new tourism businesses across the region.

This project will develop and deliver a 12-week Mentoring Program for tourism businesses based in regional towns in the Great Southern. The aim of the project is to assist business owners to turn the kernel of a good idea into an extraordinary tourism experience.

GSCORE Executive Director, Dr Lenore Lyons, said the project will deliver workshops and training sessions that assist new and aspiring regional tour and activity businesses.

“This program aims to support business owners based in small regional communities such as Bremer Bay, Mount Barker, Denmark and Kojonup, who have limited access and opportunity to attend formal training programs,” she said.

“Most tourism training and development programs are run in larger centres such as Albany. Small business owners rarely have the time or resources to travel to attend these activities. We will use the ANZ Seeds of Renewal grant to deliver training in regional towns where business owners will benefit from it the most.”

Ms Sarah Lang, ANZ Bank’s Regional Executive for WA South said, “Regional prosperity relies on organisations driving initiatives to provide education opportunities to those in regional communities to benefit local businesses and drive key industries”.

“GSCORE’s project will assist local business owners in some of our smaller regional communities in the Great Southern to drive tourism in the often overlooked areas of WA that provide a unique tourism experience,” she said.

Media Contact:

Lenore Lyons, Executive Director
M: 0429 018 231
E: info@gscore.com.au


Seeing Like an Eagle

January 19, 2018 | Category =
Poornarti Cultural Art Workshop

A weekend of art making and culture, along side award winning Noongar artist and Aboriginal Elder, Joey Williams of Poornarti
Aboriginal Tours. At the gallery, you will co-create two aerial perspective collaborative paintings on large canvases. These paintings
will later be displayed. We will go on excursions and explore significant Aboriginal sites of Denmark and its surrounding waterways, to gain insight, inspiration and material for the art, while Joey shares with you his knowledge of the local bush tucker, medicine and other aspects of Noongar lifestyle. There will also be art demonstrations by Joey, storytelling, songlines, song, dance and yarning.

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