^

Sharing your Extraordinary Tourism Story (Denmark)

November 7, 2018 | Category =

Stories are a great way to connect with your customers and spread the word about your amazing tourism business.

This half-day workshop examines the growth in experiential travel and explores how you can share your unique story with your guests. The workshop offers hands on learning and practical industry examples of how you can use the power of storytelling to market your business and capture the imagination and attention of your customers.

As a follow-up to this session, staff from Australia’s South West (ASW) will conduct a full-day hands-on training session on the power of storytelling in Facebook and Instagram on the 8th November (contact Lily Yeang mc@australiassouthwest.com).

Finding Ideal Customers for your Extraordinary Experiences (Denmark)

October 17, 2018 | Category =
Workshop flyer for Denmark

Are you having trouble finding customers for your amazing tourism products? If you’re asking: “Where the Bloody Hell are they?”, then this workshop is for you.

This half-day workshop examines the growth in experiential travel and explores how you can use the latest research on visitation trends and market segmentation to find customers for your product. We will describe the steps used in developing detailed “ideal customer” profiles and personas using demographics and psychographics.

Stop wasting money on “hit and miss” or “scatter gun” marketing techniques and reach out to customers who are already looking for your experiences.

 

Places in the workshop are limited. Cost $25 (incl. GST). Register by 20 August using this link to Eventbrite.

This workshop is supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, the Denmark Chamber of Commerce and the Great Southern Centre for Outdoor Recreation Excellence (GSCORE).

 

About the Trainer:
Lenore Lyons has over 25 years of experiences as a trainer and public speaker. She has spent the last twelve years working in the tourism industry, including extensive experience in visitor servicing, destination management, and tourism marketing. Together with her husband, FACET Golden Guide winner Dr Dave, she established a tour company that was inducted into the WA Tourism Hall of Fame and won two medals at the QANTAS National Tourism Awards. Lenore is passionate about sharing her experiences and helping others to grow successful businesses.

 

Turning Tourism Products into Extraordinary Experiences (Denmark)

August 22, 2018 | Category =
Image for workshop on experience development

Do you want to learn how to take your tourism product and turn it into an awe-inspiring, positive, word-of-mouth, holiday-of-a-lifetime experience?

This half-day workshop examines the growth in experiential travel and why it is the fastest growing sector of the tourism economy. Discover new methods to make personal connections with your customers. Create experiences that are inherently personal, engage their senses and connect on an emotional, physical and spiritual or intellectual level.

This workshop covers a step-by-step approach to creating authentic experiences that resonate with your customers long after they have departed. Join us to learn:

  • What experiential travel is and why it has value
  • What visitors most want to experience and understand how to present customized experience opportunities
  • How to stimulate your customer’s five senses and establish a “WOW!” moment

Places in the workshop are limited. Cost $25 (incl. GST). Register by 20 August using this link to Eventbrite.

 

About the Trainer:
Lenore Lyons has over 25 years of experiences as a trainer and public speaker. She has spent the last twelve years working in the tourism industry, including extensive experience in visitor servicing, destination management, and tourism marketing. Together with her husband, FACET Golden Guide winner Dr Dave, she established a tour company that was inducted into the WA Tourism Hall of Fame and won two medals at the QANTAS National Tourism Awards. Lenore is passionate about sharing her experiences and helping others to grow successful businesses.

This workshop is supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, the Denmark Chamber of Commerce and the Great Southern Centre for Outdoor Recreation Excellence (GSCORE).

 

Outdoor Recreation Employment and Training Pathways

August 14, 2018 | Category =
gscore training

GSCORE was very excited to participate in the inaugural Denmark Employment, Education, and Training Expo on the 9th August 2018. The Expo provided an opportunity for students from the Denmark High School and Denmark Agricultural College to learn more about training and employment opportunities in the region.

Julia Scriven, GSCORE’s Training and Development Officer was on hand to talk about training pathways in outdoor recreation. She also spoke about her own work history, how she got involved in outdoor education, and why it is important to get more kids outdoors more often.

Julia outdoor employment
Julia Scriven talk to students about jobs in the great outdoors

“Outdoor education is an important part of the curriculum. It develops a lifelong interest and passion for the environment and encourages healthy, active lifestyles,” she said.

“There are also some wonderful careers in the outdoors for students who have a particular passion for recreation activities. These include opportunities in tourism, sports development and coaching, outdoor education, and even mental health and community development.”

GSCORE is currently working on an outdoor training and employment pathway project. Contact us to find out more.

Extraordinary Experiences Mentoring Program

July 20, 2018 | Category =
GSCORE training workshop experience development

Do you have a great idea for a tourism business?

Are you looking to expand your tourism business into new markets?

Do you want to learn how to harness the power of customer emotions to grow your business?

The “Turning Good Ideas into Extraordinary Experiences” mentoring program will help new and existing tourism business owners to take their tourism product and turn it into an awe-inspiring, positive, word-of-mouth, holiday-of-a-lifetime experience.

In this 12-week mentoring program, you will work with tourism industry professionals to create memorable tourism products. Through workshops and one-on-one mentoring sessions you will address the following topics:

  • Customer emotions – how do they FEEL about your product?
  • Stimulating the five senses
  • What is your “WOW!” moment?
  • Who is your ideal customer?
  • Developing “buyer personas”
  • What stories best connect with your customers?
  • Using different storytelling techniques to capture your customer’s imagination

Supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, this mentoring program is open to business owners (or aspiring business owners) whose business activities are based in the hinterland shires of the Great Southern (Broomehill-Tambellup, Cranbrook, Denmark, Gnowangerup, Jerramungup, Katanning, Kent, Kojonup, Plantagenet, Woodanilling).

The program begins 20 August 2018 and runs for 12 weeks. Participants must commit to attending three half-day face-to-face workshops and six mentoring sessions (telephone and/or video-conferencing).

Places in the program are limited and participants will be selected through a competitive process. To register your interest in participating in the program, please complete the attached GSCORE_Experience_Mentoring_Program_Application_Form.

Applications close 5pm on 3 August 2018.

To find out more about the program, please contact Dr Lenore Lyons, GSCORE Executive Director on (08) 9892 0113 or info@gscore.com.au.

4Youth Denmark Fest 2018

April 22, 2018 | Category =
Flyer for 4Youth Denmark Festival 2018

The Shire of Denmark in partnership with AYSA, Denmark Arts, Denmark CRC, and Denmark LDAG will be hosting a youth fest to celebrate National Youth Week. Activities include a skateboarding clinic, mini comp and demo by Skateboarding WA.

Denmark Primary ride to school day

March 16, 2018 | Category =

Denmark Mountain Bike Club in conjunction with the Denmark Primary School are hosting a Ride to School Day for Bike Week. The event encourages students, parents and staff to ride their bike to Denmark Primary School on Friday, 16 March. Upon arrival a healthy breakfast will be prepared and served for all participants and bike users.

The club will also facilitate ‘skills sessions’ throughout the day for a selection of Primary School Classes. The skills sessions will involve urban courses, small jumps and rollovers in addition to bike education. This event will not only promote and encourage people to ride for transport purposes but will also focus on making riding fun and explore a variety of ways bikes can be used to complement a healthy lifestyle.

This event is recipient of a 2018 Bike Week grant, made possible by the Department of Transport and WestCycle.

Subscribe to our Newsletter

Categories

Tags