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Digital marketing: Major platforms and trends in 2018 Workshop

June 21, 2018 | Category =
Tourism Council of Western Australia

New technology has changed the way consumers move, stay and play, and is doing so at a cracking pace. This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook, exploring emerging platforms, management tools, trends and game-changers.

Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the various social media platforms, and where tourism providers should focus their attention going forward. This TCWA workshop covers:
•Emerging trends
•Hashtags
•Video and live streaming
•Snapchat vs. Instagram
•Twitter
•Pinterest
•Other fringe platforms
•Platform management tools

Advanced Facebook for Business: In-Depth Advertising and Strategy Workshop

| Category =
Tourism Council of Western Australia

Have you ever wondered how to get your business seen by your target market and genuinely interested people on Facebook? Find out how to use remarketing and other tools to maximise your exposure in the Advanced Facebook for Business: In-depth Advertising with Strategy workshop.

In this TCWA advanced workshop, ideal for those with a sound, practical understanding of Facebook for business, we will take an in-depth look at Facebook advertising and strategy for the tourism sector:
•Understanding content strategies and goals
•Facebook Local
•Driving engagement
•Structuring an advertising campaign
•Developing an audience
•Why Boosting isn’t the answer
•Facebook remarketing
•Tools and tricks

Facebook for Business: Insights into Marketing for Tourism Workshop

June 20, 2018 | Category =
Tourism Council of Western Australia

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism business.

This TCWA intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours. Topics include:
•Facebook for Business: the basics
•Pages vs Groups
•Insights and analytics
•Content strategies
•Facebook offers and competitions
•Integrating third party apps
•An introduction to Facebook advertising and remarketing
•Understanding Insights

Building your brand through digital marketing workshop

| Category =
Tourism Council of Western Australia

With two thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.

This TCWA Workshop is an intermediate-level ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space. Topics include:
•Managing your business’s online reputation
•Earned, paid and owned media
•Content strategies
•Social listening
•Developing a social media policy
•User review websites, and how to manage negative reviews
•Understanding social media influencers
•Working with Tourism Australia and Tourism Western Australia

*Nielsen Global Trust in Advertising Report

Customer Service WAy Workshop

June 19, 2018 | Category =
Tourism Council of Western Australia

Did you know, 62% of consumers have stopped doing business with a brand or organisation due to poor customer service?*

Make sure your customer service is up to scratch with the TCWA Customer Service WAy workshop, which will assist in driving business and revenue through improved customer service and sales techniques. Use the Customer Service WAy to increase revenue from:
•Word-of-mouth marketing
•Repeat business
•Upselling your product
•Cross-selling with local partners
•Reduced cancellations, complaints and refunds

Standard topics covered in the workshop include:
•Service excellence (body language, attitude, communication)
•Understanding the customers’ needs
•Brand awareness and promoting local product
•Complaint handling and telephone techniques
•Upselling product and sales techniques
•Understanding the value of tourism in WA
•Understanding brand awareness in WA tourism
•“Easy, Quick and Really Helpful” principles

*2015 Global State of Multichannel Customer Service Report

Marketing with Strategy Workshop

May 31, 2018 | Category =
Tourism Council of Western Australia

This workshop run by the Tourism Council of WA (TCWA) will help you develop an in-depth marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.

Starting a new business, or need to check yours is still up to date? A marketing plan is critical to ongoing business success.

Topics covered in the workshop include:
•How to analyse your market
•Defining who your customer is
•Knowing your competitors
•Developing a planning framework
•Financial analysis and budgeting
•How to promote your business
•The four P’s – product, price, place & promotion)
•Smart goal setting
•Action your plan
•Measuring your success

Disabled Surfing – Let’s Go Surfing

April 21, 2018 | Category =
Flyer for DSA GS

The Disabled Surfers Association of Australia Inc. has a Great Southern group that will be holding surfing days in 2018.

Let’s Go Surfing Day – 21 April – 10am-12noon, free BBQ

Adventurous Bushwalkers (18-30 years)

April 15, 2018 | Category =

Got the thirst for some adventure and the energy to hit some of Albany’s amazing trails but don’t want to go by yourself? Join a group of like-minded young people to try out three local walks with an experienced walk leader. All you need is a basic level of fitness and a sense of adventure.

Albany Harbour 4km Swim

March 31, 2018 | Category =
albany swim masters

Starting at the Princess Royal Sailing Club and finishing at the ANZAC Peace Park. Registrations close 5pm, 29 March 2018. Open to solo swimmers, duo and quad teams. Open Water and Wetsuit divisions.

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