This workshop run by the Tourism Council of WA (TCWA) will help you develop an in-depth marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.
Starting a new business, or need to check yours is still up to date? A marketing plan is critical to ongoing business success.
Topics covered in the workshop include:
•How to analyse your market
•Defining who your customer is
•Knowing your competitors
•Developing a planning framework
•Financial analysis and budgeting
•How to promote your business
•The four P’s – product, price, place & promotion)
•Smart goal setting
•Action your plan
•Measuring your success