Are you having trouble finding customers for your amazing tourism products? If you’re asking: “Where the Bloody Hell are they?”, then this workshop is for you.
This half-day workshop examines the growth in experiential travel and explores how you can use the latest research on visitation trends and market segmentation to find customers for your product. We will describe the steps used in developing detailed “ideal customer” profiles and personas using demographics and psychographics.
Stop wasting money on “hit and miss” or “scatter gun” marketing techniques and reach out to customers who are already looking for your experiences.
Places in the workshop are limited. Cost $25 (incl. GST). Register by 20 August using this link to Eventbrite.
This workshop is supported by the Foundation for Rural and Regional Renewal (FRRR) and the ANZ Seeds Fund, the Bremer Bay CRC, and the Great Southern Centre for Outdoor Recreation Excellence (GSCORE).
About the Trainer:
Lenore Lyons has over 25 years of experiences as a trainer and public speaker. She has spent the last twelve years working in the tourism industry, including extensive experience in visitor servicing, destination management, and tourism marketing. Together with her husband, FACET Golden Guide winner Dr Dave, she established a tour company that was inducted into the WA Tourism Hall of Fame and won two medals at the QANTAS National Tourism Awards. Lenore is passionate about sharing her experiences and helping others to grow successful businesses.