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Facebook for Business: Insights into Marketing for Tourism Workshop

June 20, 2018 @ 1:00 pm - 4:00 pm

Tourism Council of Western Australia

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism business.

This TCWA intermediate-level workshop looks at how tourism providers can use the platform to maximum effect.

Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours. Topics include:
•Facebook for Business: the basics
•Pages vs Groups
•Insights and analytics
•Content strategies
•Facebook offers and competitions
•Integrating third party apps
•An introduction to Facebook advertising and remarketing
•Understanding Insights


June 20, 2018
1:00 pm - 4:00 pm
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Tourism Council of WA
9416 0700