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Building your brand through digital marketing workshop

June 20 @ 9:00 am - 12:00 pm

Tourism Council of Western Australia

With two thirds of people saying they trust consumer opinions posted online,* the Building Your Brand Through Digital Marketing workshop can help you find out what’s being said about your business online and how to manage your reputation and respond appropriately.

This TCWA Workshop is an intermediate-level ideal for those with some operational digital marketing experience, looking to explore the more strategic and technical aspects of branding in the digital space. Topics include:
•Managing your business’s online reputation
•Earned, paid and owned media
•Content strategies
•Social listening
•Developing a social media policy
•User review websites, and how to manage negative reviews
•Understanding social media influencers
•Working with Tourism Australia and Tourism Western Australia

*Nielsen Global Trust in Advertising Report

Details

Date:
June 20
Time:
9:00 am - 12:00 pm
Event Category:
Event Tags:
Website:
http://www.tourismcouncilwa.com.au/event/building-your-brand-through-digital-marketing-workshop-albany-0

Organizer

Tourism Council of WA
Phone:
9416 0700
Website:
http://www.tourismcouncilwa.com.au